Skip to main content

Health Programme

Promoting Health Behaviors

Improving health behaviours across tuberculosis, family planning, maternal and child health, water and sanitation, malaria and nutrition.

Fund this work See the results

Promoting Health Behaviors in numbers

152,600
Population reached
600
Villages
600
Village health support groups

Six health areas, one behaviour change approach

What we are actually solving

The project works to ensure that Cambodians seek and receive quality health care with decreased financial hardship, through more sustainable systems working across six health areas: tuberculosis, family planning, maternal and child health, water and sanitation, malaria, and nutrition.

It improves the ability of individuals to adopt healthy behaviours by increasing self-efficacy, helping priority populations perceive the characteristics of high-quality services more accurately, and strengthening the social norms that support positive behaviour.

Our approach

Three things we insist on

  1. Six areas at once

    Tuberculosis, family planning, maternal and child health, WASH, malaria and nutrition addressed together rather than separately.

  2. Self-efficacy

    Increasing the confidence of priority populations to adopt positive behaviour and reduce harmful behaviour.

  3. Social norms

    Strengthening the norms that make healthy behaviour the expected thing rather than the exception.

Programmes that work alongside this one

All programmes